With news breaking across the UK of the volcanic ash cloud approaching the UK, it has put the country on high alert and with many airlines already imposing cancellations, the half term holidays may mean a different choice of vacation for many families.
A perfect opportunity then for the UK tourist market and UK holiday companies to make a positive impact across the UK and capitalise on the volcanic ash situation. The graph below displays the increase in search volume on Google UK for related search terms for volcanic ash
The rise in search volume of real-time search terms on Google such as “volcanic ash”, “ash cloud” also indicate zero sponsored listings – something UK based companies could take advantage of by promoting their services and holiday options for people now looking for a UK holiday alternative.
With zero competition (currently), the cost per click on such search terms would be very low, a perfect opportunity to take advantage of a low barrier to entry into an adwords category and engage with a high volume search opportunity.
STOP PRESS! STOP PRESS! STOP PRESS!
Great to see Eurotunnel take the initiative and run an adwords campaign around volcanic ash with an adwords campaigns – hats off to you, this is displaying great initiative and turning this into a positive.
Has anyone else seen retail/travel companies take the initiative around the current volcanic ash incident? Would be keen to hear